7A - Porter (2008)
7A - Porter (2008)

[“The Five Competitive Forces that Shape Strategy” by Michael E. Porter]

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7B - Seelig (2014)
7B - Seelig (2014)

[“From Inspiration to Implementation” by Tina Seelig]

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7B - Andreessen (2015)
7B - Andreessen (2015)

[“Product/Market Fit” by Marc Andreessen]

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7B - Sahlman (1997)
7B - Sahlman (1997)

[“How to Write a Great Business Plan” by William Sahlman]

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7B - Sahlman & Silverthorne  (2008)
7B - Sahlman & Silverthorne (2008)

"Updating a Classic: Writing a Great Business Plan" by William Sahlman and Sean Silverthorne

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8A - Blank (2013)
8A - Blank (2013)

[“Why the Lean Startup Changes Everything” by Steve Blank]

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8B - Furr & Dye (2008)
8B - Furr & Dye (2008)

[“The Innovator’s Method: Bringing the Lean Startup into your Organization” by Nathan Furr and Jeff Dye]

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8B - Osterwalder (2016)
8B - Osterwalder (2016)

[“The Business Model Canvas” by Alex Osterwalder (please watch the two-minute v and skim the site)]

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9A - Moore (2014)
9A - Moore (2014)

[“Crossing the Chasm: What’s New and What’s Not” by Geoffrey Moore (please skim the slide deck)]

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